Connecting Brands with the World of Sport

We are a premium, programmatic sports curation company, purpose-built for modern marketers. Our platform connects brands with the right fans, on the right content, while giving back to the sports community.

Our Partners

About Us

At Playmaker, we connect advertisers with passionate sports audiences throughcontextually relevant content and premium sports inventory. Our platform helps brands engage fans in meaningful ways while aligning with their values. By combining the power of sports with purpose-driven campaigns, we create impactful experiences that inspire connection, drive social impact, and leave a lasting positive influence on communities. Our goal is to build a more connected, impactful advertising ecosystem one that celebrates the spirit of sports and strengthens communities.

4 Pillars of our Business

01

AI-Powered, DataInformed Audiences

Built from purchase, survey , social and location data — ticket buyers, jersey shoppers, streaming subs, stadiumgoers, sports bar attendees. Our proprietary data set let’s you find sports enthusiasts and engage with them to bring them off the sidelines and into your brand.

02

Premium Publisher Access

ESPN, Fox Sports, Spectrum, MLB. Exclusive pricing and placement across live and on-demand sports.

03

Elite Service

40+ programmatic experts across four time zones. Specialists in DEAL ID execution.

04

Philanthropy as a Business Model

Giving back is built in. We support trusted sports related nonprofits with every campaign

Why Choose Playmaker

Passionate About Sport

We live and breathe sports, creating campaigns that connect brands with fans in authentic, memorable ways.

End-to-End Expertise

From strategy to PR, we deliver seamless, integrated solutions that drive results across all platforms.

Globally Connected

Our worldwide network brings your brand to the heart of the action wherever your audience is.

Why Curation?

The open web is fragmented and noisy. Curated marketplaces simplify the path to quality. Playmaker ensures:

Why Sports?

Why Philanthropy?

At Playmaker, we work and play with purpose. Every campaign we run fuels more than media — it builds futures, drives medical research, inspires action, empowers and proves that giving back is a winning strategy.

We donate a portion of every campaign to a selection of specially vetted and curated sports-focused charities. Our partners are our teammates and winning looks a lot like driving real impact in the world.

Together, we can make a difference—one game, one stream, one campaign, at a time.

Why Sports and Charity Belong Together

At Playmaker, we believe sports are more than a game — they’re a platform for change. That’s why we align every campaign with purpose, fusing the power of sports with the impact of giving back.

Shared Values:

Teamwork. Resilience. Leadership.

Built-In Reach:

Sports move millions — we channel that momentum for good.

Emotional Power:

Fans connect deeply — causes gain passionate champions.

Community First:

Local roots, national impact.

Purpose Beyond Profit:

Today’s brands demand more — we deliver more.

Sports give us heroes. Charity gives us hope. Together, they give us purpose.

What They Say About Us

— Sarah L.

They helped us connect with our audience in a way that felt authentic and impactful. The campaign exceeded our expectations in both reach and fan engagement. Highly professional team with a real passion for what they do.

— James R.

From strategy to execution, Playmaker delivered a flawless campaign. Their deep sports knowledge, creative content, and sharp media planning made all the difference. We saw incredible ROI and genuine fan interaction.

— Lena M.

As a brand outside the traditional sports market, we weren’t sure how to get started. Playmaker guided us with clarity, crafted an amazing story, and positioned us right where our audience was. The results were outstanding.

— Tom B.

Playmaker doesn’t just run campaigns—they build relationships. Their team brought in valuable media partners and talent, helping our brand show up in meaningful ways. A+ experience!

— Maria K.

You can feel their love for the game in everything they do. Working with Playmaker felt less like hiring an agency and more like teaming up with people who care about your brand and your fans.

Frequently Asked Questions

Discover how Playmaker helps brands create meaningful connections through the power of sport. Our FAQ section provides clear answers to common inquiries about our services, approach, and capabilities, so you can move forward with confidence.

What makes Playmaker different from other sports marketing platforms?

We offer a unique blend of sports passion, programmatic technology, and purpose-driven strategy. Our campaigns are crafted to deliver not just results, but lasting impact in the sports community.

Can you help my brand even if we’re not directly involved in sports?

Absolutely! We specialize in helping non-sports brands find authentic entry points into the world of sport, engaging fans through storytelling, sponsorship, and content strategies that feel natural and effective.

What types of sports do you work with?

We work across all major global sports—from football, basketball, and tennis to esports and niche communities—based on where your target audience is most engaged.

How do you measure campaign success?

We use a mix of traditional KPIs like reach, engagement, and conversions, alongside custom metrics such as fan sentiment, brand alignment, and social impact, depending on campaign goals.

Do you only work with big brands or also smaller businesses?

We work with both. Whether you’re a global brand or a challenger looking to break into sports, we tailor solutions that match your scale, budget, and objectives.

Sports Charity Partnerships

Together, we can make a difference—one game, one stream, one campaign, at a time

Our third pillar focuses on curating sports audiences on sports content to drive social impact. We’re proud to support the following sports charities, all approved by Charity Navigator and CharityWatch: